2023 / Employer branding


The secret to attracting top talent: a recruitment video

  • Services:
  • Employer Branding
  • Copywriting
  • Design Creative
  • Video Production
  • Motion Graphic Design


Before starting, it is essential to know the company’s target audience, competitors, and the goal of the project: what you want your video to achieve. Outsource Insurance Professionals services are based on data processing in the risk assessment process, which means collecting, understanding, and interpretating data in order to make a decision on risk acceptability. With this in mind, a great fit for OIP would be ambitious young people, fluent in English, who graduated from the university or with experience in administration.


The video project had two main objectives: external — to get quality job applications and new talents and to increase (employer) brand awareness, and internal — inclusion of current team members as brand ambassadors in employer branding activities, thereby strengthening the authenticity of the employer brand.

After defining the target group and main goals, it was time for location scouting, developing a concept and script for the video, as well as a detailed plan for the shooting day.


We decided that the video needs to communicate OIP EVP pillars, i.e. their strengths and values as an employer:

“No matter the circumstances, our business, bonuses or salary will not let you down.”


“You will know exactly what to do in each moment. Our structure and resources give you a space to be efficient within a team or independently.”


“You will be learning a lot of new things from day one. During your growth, you will have a chance to change your role within your current or some other field.”


“You can be sure that your colleagues will always have your back. When in doubt, you can count on their support.”


“Regardless of your path in the company, we will reward efforts that are aligned with our vision.”



The stars of the video were no other than team members, since they have firsthand experience working at the company, they are the most authentic representation of the company’s culture and values.


Finally, it was time to edit the footage, add music/sound effects and motion graphic elements, and get the end result to our client. Given that the goal of the project is to achieve better brand awareness of the company itself, both OIP and we are extremely satisfied with the results. Since its launch, the video has been used on social networks (Facebook, Instagram and LinkedIn), the OIP website and job advertisements. That way, when potential team members apply for the job, they already know what OIP culture and atmosphere are all about – leading to better applications and higher-quality hires.


And there is no doubt about achieving the internal goal. OIP team members were very happy to take on the role of brand ambassadors and filming the recruitment video was a new, fun experience for them. By including them in this project, the video gained higher value — authenticity and transparency, which the rest of the OIP collective recognized, proudly sharing the video on their personal profiles on social media.

We had great communication during this project, it was really easy for me to explain our needs and expectations, and the end result is more than satisfying. What I liked the most is the ease of communication and the speed things were done.

Damjan Markovic

Marketing Strategist